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Mama Bear

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I. Viewpoint:

Mylene, Bartolome, Antonette Evangelista, Mary Rose Ang, and Alalyn Ramos

II. Time Context: Present

III. Problem Statement:

“Mama Bear has the capacity to expand but still has internal issues (e.g. employment)

IV. Statement of Objective:

To formulate a strategy to maximize potential and resources

V. Areas of Consideration
a. External Factors
i. Opportunities
-New potential market segment
-Budding economic recovery and growth

ii. Threats
-Increase in competitors; possibly be outcompeted
-bad publicity against foreign customers and clients

b. Internal Factors
i. Strengths
-Steady growth since establishment
-Partners are an expert on their respective fields (e.g. Alayn on childcare and special education) -active social involvement (Gawad Kalinga) resulting to good stakeholder perception of the company

ii. Weaknesses
-vague task delegation and job description of partners
-mass employee exodus; inexperience and under qualified employees -bad publicity due to employment issues

VI. Alternative Courses of Action

Course of Action
1. Sell the business
Partners are relieved from further stress
Prevent imitators from outcompeting the business
Lose control of the company
2. Expand; partnership incorporation
More locations and business presence
Larger availability of funds from investors
Greater credit standing from financing institutions
Greater impact on the community and economy by providing employment Pressure to declare dividends
More complex operations
Stricter rules and regulations compliance
Organizational restructuring
Quality of service may not be maintained
Risk of losing intimate connection with patrons and employees Larger capital investment
3. Improve current operations through Human Resource Investment More effective & efficient operations
More satisfied employees and customers

Large capital outlay
Lag of operations
Tedious and time-consuming

VII. Analysis

Alternative Course of Action
Less Risk


Efficiency: optimal use of resources to reach objective
Profitability: company’s earning power in relations to assets, sales or capital Less Risk: less negative impact on overall business operation

VIII. Conclusion

Based on the assessment made on each Alternative Course of Action (ACA), ACA 3 gathered the greatest score of 8. This means that amongst the proposed courses of action, implementation of HUMAN RESOURCE INVESTMENT is the best action to take.

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