We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Introduction of Chatime

The whole doc is available only for registered users
  • Pages: 2
  • Word count: 425
  • Category: Marketing

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Chatime is a tea industry that provide beverage in Malaysia. Chatime establish on Oct 2005 in Taiwan. On Dec 2007, Chatime build business relationship with Barbera Group and AJISEN RAMEN. The first Chatime in Malaysia opened on Oct 2010. Now, it has rapidly expanded to over 20 countries with more than 700 outlets worldwide. Chatime is a beautiful and clever brand name because it means “Sunrise” in Chinese, which also refers to Henry Wang’s goal, which is the president of Chatime of having Chatime in every place that has sunrise. Besides that, it also clever in play on words that have a double meaning. The first meaning is tea time (Cha – Time), while the other meaning is a place to socialize with friends (Chat – time). Their official website is http://www.iChatime.com. CEO of Chatime Malaysia is Mr Bryan Loo. E-commerce is also call as electronic commerce, is a subset of ebusiness. It is a purchasing, selling or exchange of goods and services through the computer network.

E-commerce category of Chatime is B2C which is Business-to-Consumer. It refers to the business sells its products or services to consumers. Chatime sell their beverage in their retail store to consumers. They market and promote their beverage through internet such as Facebook. They have an account in Facebook to keep their fans updated on the lastest news and beverage of Chatime. By using internet, Chatime can promote their beverage with lower cost and more efficiently. This is because almost all people have a Facebook account nowadays. Chatime is in beverage industry. Chatime sell different kind of drinks. It is a unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun for consumers. It has 8 different series of drinks such as milk tea, fresh tea, fruit tea, oriental pop tea, QQ jelly, mousse, refreshing juices and smoothies. With different series of drinks, Chatime is able to attract more consumers and satisfy them. Furthermore, they can add their favourite toppings into their beverage such as pearls, aloe vera, grass jelly and egg pudding.

Some of the popular toppings are made daily like their teas which brewed fresh daily. Target audience of Chatime is for everyone. It offer beverage in affordable price so that all consumers can afford and enjoy their beverage in low price. Chatime offer different series of beverage to target on consumers who have different favourite such as milk tea, fresh tea, mousse and smoothies. Different toppings also offer for consumer to add on into their favourite beverage. Analysis

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59