Consumer Behaviour
- Pages: 2
- Word count: 262
- Category: Coca Consumerism
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Order NowEvaluate each of the changes in the context of j.n.d:
âCoca-Cola Deleting âClassicâ From Coke Labelâ â Coca -Cola did succeed to remove the word âclassicâ from its coke label without much noise and âbad attentionâ. Coca Cola silently removed the âclassicâ by shrinking the font size in the last decade, and succeeded to not change their world famous label without much notice. The j.n.d was successful and effective, and they changed the label without losing the existing, easy and instant consumer recognition of the Coca-Cola Coke .
âHeinz Ketchup Waves Goodbye to the Gherkinâ â Heinz Ketchup were effective when changing their label from focusing on a gherkin to focus on a fresh âgrown not madeâ tomato. This way they were able to express a healthy and good quality product by changing the packaging label and design. They succeeded with the j.n.d, and captured the pro-health consumer, which were a growing trend at the time
âTropicana Discovers Some Buyers Are Passionate About Packagingâ â The PepsiCo did a very unsuccessful attempt on âj.n.d.â as they had to scrap their initial changes on the Tropicana Pure Premium orange juice. Complaints from consumers where overwhelming on the web, and PepsiCo underestimated peoples attachment to the label design of their orange juice packages. The change was not seen as a j.n.d. by consumers, and the marketers in PepsiCo did a bad job acknowledging the original package design. Consumers described the new design by the words âstupidâ and âuglyâ, and PepsiCo had no choice, but to reinstate the previous version
