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Irrespective of any age limits. Choosing a proper toothpaste helps in keeping the dental composure healthy for a long time. • Close-Up – marketed by Unilever, it was launched in 1967 and was the first gel toothpaste in the world. • Colgate – marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. USP (unique selling proposition)
The unique selling proposition (USP), or unique selling point, or “‘unique selling product”‘ or “‘ unique selling price”‘ is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” The term has been used to describe one’s “personal brand” in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar Today, dental problem is a big problem and it affects large number of the people globally objects. Close up
Close up, the youth brand was the first gel toothpaste to be launched in India in 1975 and has remained the category leader since then. A Hindustan Unilever product it is the first brand in the oral care market to target the youth. The brand arose out of a universal need for confidence and a social situation. Close up was re-launched in 1988 with the proposition of gel and mouthwash.