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Big Skinny Case Analysis

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Subject: Three most important marketing steps to boost Big Skinny’s profitable revenue Date: 11/08/2014 In order to boost the profitable revenue, a growing Business-to-Customer entrepreneurship, Big Skinny would be better off rely on a Word-of-Mouth marketing strategy, and it is important to increase the number of potential customers. Thus, there are three major steps would be helpful: enrich customers’ experience by improving interactive content; improve marketing performance via Social Media; refine SEO. The reason why Big Skinny would like to enrich interactive contents to customers is because it can maximize the effectiveness and efficiency to get to communicate with customers. How? Using the tool like Google Analytics to track your webpages’ total visit, geographic information and search engine key phrases etc. is more powerful than just rely on the instincts of how to do marketing.

Then, all the feedbacks that collected from customers can be used to improve the website’s content and layout to achieve the maximum attractiveness of customers. Based on the existing Wallet Selection Guild, Big Skinny should generate a more visual and fun content, as well as, the online blog. Data shows that 93% of the most engaging posts on Facebook were visual based1. To improve marketing performance via Social Media, Big Skinny could use their fan page on Facebook as a virtual tool to simulate the scenario of street fair with the features Facebook provided, for example, encouraging followers to share the experience with Big Skinny Wallets and response by the company to achieve a well-functioned Word-of-mouth marketing strategy.

It is important to build an online community and to bring it to live by create local events on Facebook. Data showed that 80% of US social network users prefer to connect to brands through Facebook, and the number of businesses that say Facebook is critical or important to their business has increased by 75%.2 Thus, Facebook is a good source for Big Skinny to satisfy their existing target customers’ needs and attract more potential customers. To refine SEO, SEO is crucial that it leads potential customers directly to Big Skinny website or the online distributor by search engines.

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