Advantages and Disadvantages of Facebook on Students

1.0)INTRODUCTION ABOUT TECHNOLOGY
Thinking that technological advances as a major facilitator and driving force behind most of globalization as anidea thatbegan to attract the people’s attention in the late 1990s and it has been defined as the integration of the systems of economics, finance and technology across national borders, the integrated effect of political, cultural and social. The new world of globalization is not only critical in the trade and movement of capital around the world more integrated, they definitely are, but the skills and smooth interchange of information has become transferable at a global scale at very low cost through the rapid increasing of sophistication technology. In fact, the technology has become one of the drivers most potent of globalization, and it is through technology that globalization can lead to sustained world economic growth and integration. 1.1)Advantages Of Technology

Easier life
With the technology nowadays, there much assistance received in every sector. The cars and motorcycles help people reach anywhere in a very short time. Plane and very fast trains have reduced the distance between the cities and countries. The way of communication has changed in the most convenient manner through the use of computers and internets. Since the technology developed, there are many people performing video conferencing and chat to communicate with their families. Lesser Mistakes

The use of machines helps the people to make errors lesser. The robots or machineswill work accordingly and we just need to plan them with good information. As in the production of any automotive, most of manufacturing companies use automated machines according to the instruction of the computer or operating machinery. And all the work will be done with perfection. Save Time

By the usage of the technologies it will save our time more, for an example, you can fly anywhere in the world in hard times. With a computer you can do any work in hard times and also it helps to improve the quality and will provide recommendations. The machines help people in the kitchen too.

2.0)BACKGROUND OF THE COMPANY
Apple started as a computer company in 1976. For the last decade, however, Apple has grown into a very complex company that isspecializing in more than just computers. Apple broke barriers with iPod, eventually becoming the dominant market leader in music players in 2001. Also, Applehas joined the mobile industry in 2007 with the product, iPhone, which is also sold widely successful. Apple Inc. is known as the leading technology company in the world and the second leading company by market capitalization. Apple will designs and manufactures its own computer hardware, software and other electronic products, including the iPod, iPhone and iPad. The company sells its products globally through online, its wholesale stores, its direct sales force, and also to their contractors. Further more, the Company sells various types of components of their compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and other supplies through online and grocery store. Not only that, this company also sells its products to many industries such as education, business, and also customer from government.

3.0)HOW APPLE ARE LEVERAGING ON INFORMATION TECHNOLOGY (IT) Apple has managed to improve the valuable market share and return to the position of market leader with strong leverage technology to develop new products. It is a kind of innovation that does not need a completely new technology product, but using sound technology and functionality. This type of innovation creates new products, but not the tools really any new. IPods are the start of construction, by downloading the of songs to add into an MP3 player which will make easy to operate it, with a user-friendly interface that quickly adapted to the public at the time. This technology influence to add the touch-screen interface creates both the iPod touch and iPhone. Only later iPod touch integration and mobile technology exists. Innovation resulting revolutionize the cell phone industry, creating some-imitator imitator smartphones and the latest field exists for wars. Apple technology has secured a valuable market share and return to the position of market leader with strong leverage technology to develop new products. Apple has notstopped with the iPhone and iPod touch, but in fact, their larger size of the iPhone haveenable to add on the e-Reader and iPad and gives the ability to download and read books.

The iPad now is stated as a competitor to the Kindle and Nook, Apple’s move into the market, causing intense competition for traditional publishing outlets. The iPad is not really a new product, but the development and the integration of the existing technologies. But the iPad has been moving up the list of devices on sale for an e-Reader and make netbooks almost obsolete. Apple gripped on the technology market, and pushed the company to lead in the technology wars. Make something really new is not necessarily a requirement for today’s market but theeffectiveness of the integrated existing technologies is probably the key to an innovation and the growth of the market. The Apple’sstrategyin business is tocontrolstheir unique ability to design and develop their own operating system, hardware, application software, and services that providea great reduced consumption, without any combination of other products, and innovative industrial designto their customers. Apple believes that by investing in research and development will actually to enhance the innovative products and technologies. 4.0)HOW DOES APPLE INC. COMPETES WITH ITS COMPETITORS

Apple has many major competitors such as Google and Microsoft and this is because they are in the same industry and same global market since they will engage in most such as same manufacturer’s contract and suppliers of their components. But what have make Apple different than the others is because they will make their own hardware and software using their own unique operating systems. Since Apple is well-known for its innovative products that comprises of new modern technology, it has to compete with other IT companies such as Sony, Nokia, Samsung, Cisco, and Motorola. Not only that, Apple Inc uses that niche strategy system where they will sell their products in low price compare to other mobile companies and this is because they actually have foreign outsourcing and importing provide production at a cheaper cost. Apple also uses this four action framework to guide them to be competitive with these companies as shown in figure 4.1.

Figure 4.1: The Four Action Framework

Lower cost
•Using IT that greatly reduces the cost of business processes
•To reduce the costs of supplier and the customer

Differentiation
•Improve new IT features as to differentiate their products and services •Uses IT as a feature to reduce the differentiation of the advantages of their competitors •Use IT as to focus on products and services in selected market areas Innovate

•Creates new products and services by including the their own IT components •Come up with a unique new markets or market niches with the help of IT •Make fundamental changes to business processes with IT that dramatically cut the theircost •Improve their product quality, efficiency, and their customer service provider Promote Growth

•To manage the regional and international business development
•Tohave range and integrate into other products and services Develop Alliances
•Use the technology to create anessential organizations with business partners •Improvethe inter-firm where the information systems willlink by the Internet and Extranet that supports the business relationships strategically with their customers, suppliers, and their subcontractors.

4.1)Strategic Alliances
A strategic partnership is probably a competitive gain if it is allowed unusual, hard to do imitations. If the number of same firms competing implements a same strategic partnership will create unusual strategy. If there are relationships in complex social among friends and no further copying, strategy hard to imitate. When organized for strategic alliances, a company must consider whether the alliance is no equity or equity. A non-equity partnership must have evident contracts and legal agreements. Equity alliance must have contracts that reveal an equity investment. There are few substitutes for equity alliances, such as internal growth and acquisitions. However, the difficulty with this drives the formation of strategic alliances and it is important to remember, commitment, coordination, and trust are all important determinants of the success of the alliance. Apple has also had strategic alliances to develop ISDN and other connectivity products for the Mac. Besides of that, Apple signed contract with Motorola and IBM in 1996 under Gil Amelio, an avid supporter of licensing. 4.2)Online Collaboration

Recently, Apple and BMW have collaborated in iPhone support BMW’s latest models. This collaboration will enable the user of the BMW cars will experience the luxuries life. This collaboration is about the user of the car will be able to control and access the iPods functions through his or her car controls. Besides of that, it can be selected to use the audio track through the navigation system. Not only that, voice calls and the controls will be done through Bluetooth where it will be on in-dash i-drive system. 4.3)Research and development

Apple Inc. hasspent million on developing new products and services every year. They actually spend more on their research and development compare to spending on their competitors even though their expenditure remains lower. This is because, Apple believes that rather than spending money on the competitor they can spend money on their research where this will result a good quality of products than their competitors and through this they can win their customers loyalty. Besides of that, since Apple’s products are well-known for its unique designs, they have to do researches as to come up with more new ideas about their products and this is one of their core strategy in business. Not only that, they also do research on having more new hardware, operating system, numerous software applications, and also their online services.

4.4)Global expansion strategies
Along with the increase of the technology, Apple have also spread it market globally. Since the world today depends on the business environment, Apple have also stayed ahead with the curve of knowledge about the change of world technology. Not only that, they have also continues to find more ways in being competitive with their competitors as well as meet their customers satisfaction. Apple has utilized different strategies in accessing in the global market and do well even though when the global economy was under recovery phase. For example, for the past few years, China’s market has rise tremendously and this has become Apple’s focus. This is because, China is a rising market for its cheap labor and on top of that it is the biggest population in the world. Due to this situation, China will become as the biggest market globally. According to Reuters, this has feared Apple because their products are made even made in China in $61 million company named by Foxconn. This company is actually creates electronics components globally (Gerwitz, 2010). 5.0)CONCLUSION

Apple Inc. is a competitive company to every IT company globally. This is because their designs innovative products make the people’s life easier. Compare to other IT company, Apple has outstanding performance since it begin till now in leveraging into the global. Not to only, but they win their customers loyalty in just being simple and creative by understanding their customers behaviors about their preferences and satisfaction. Besides of that, Apple has effectively done a very good job by integrating all the functions in a user friendly ways.