National Maritime Museum PEST Analysis
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What political factors affect the Museum’s ability to attract visitors? The museum is required to meet government target to attract any groups. Free admissions in museum are funded by central Government. Foreign tourists are worried about health risk such us the recent outbreak of Foot and Mouth disease and because of this they can stop to visit. What economic factors affect the Museum’s ability to generate income and increase the number and profile of visitors? Cost of transport is a barrier for some competitions, it can be expensive so people often resign of this. Economic instability affects spending on leisure activity, it means that owners of museum need to spend more money to make this museum better and more attractive. There is also free entry which encourages visits. What social factors affect the Museum’s ability to attract visitors? Museums are often seen as places for nerds and brainy people. Museum displays regarded as too boring for young people. Perception that Museums don’t include the history of different communities. Museums don’t offer a fun relaxing environment and the threat of terrorism influences international tourists to stay at home because they think there is so boring. What technological developments affect the Museum’s ability to attract visitors? Ability to offer experience via the internet. People might need some information about the museum so do not need to go and visit museum, they can go on a website of museum and get needed information. There is a WAP technology which can help tourists plan their transport to attractions.
