Target Case Study

Question 1: What microenvironmental factors have affected Target’s performance over the past few years? Microenvironmental factors have been a combination of the following factors, Target itself, marketing intermediaries, suppliers, customer markets, the public and its competitors. All of these forces have contributed to target overall performance.

Question2: What macroenvironmental factors have affected Target’s performance during that period? The macroenvironmental factors that affected target’s performance during that same period are categorized as demographic, economic, natural, technological, political, and cultural.

Question3: by focusing on the pay less part of its slogan, has target pursued the best strategy? Why or why not? Target must first and foremost live up their word,. Having so many neighboring competitors hungry to grab customers with their better prices, for target to have gained success solely on focusing on their slogan would be highly. And target must plan other sources of marketing plans, so buyers reminded of the best prices target has to offer them.

Question4: What alternative strategy might target have followed in responding to the first signs of declining revenues and profits? They should have followed was instead of focusing so strongly on the words “Pay Less” in their slogan. They should have gone out and asked for feedback from their consumers, fixing any external issues that buyers have had and why they choose to do business elsewhere.

Question5: Given target’s current situation, what recommendations would you make to CEO Steinhafel for the company’s future? In my opinion , they need make their business reform outside of the company, and do more connections between the company and the customers.