Casino Plan

1. Business Owner(s) & Product/Service

i. Joker Africa operates and owns great number of casinos through the Dar Es Salaam, at the moment operates 16 casinos around all areas of the Dar Es Salaam.In areas such as: Africa Sana, Buguruni, Mbagala, Banana, Madukani, Kumikucha, Magomeni, Manzese, Tip Top, Ilala, Namanga, Mnananyamala, Tandale, Kariakoo, Tameke, Kinondoni.

In Joker Africa company today operates approximately 170 employees and around 40 fully qualified and trained employees pending until opening of big casinos.

2. Mission Statement

• Chain of the Joker Africa casinos within 6 month of the operation already proved to our customers’ exceptional service and high quality Slot Machines. Our mission to identify customers need and wants this is exactly what will help our company to grow and extend, but not only in Dar Es Salaam, also in Mwanza and Arusha.

• Our mission to open in Dar Es Salaam 1 casinos and 8 gaming halls, in Mwanza 1 casinos and 2 gaming halls and in Arusha 1 casinos and 1 gaming hall.

3. Company Structure

• Joker Africa will be operated by “Lotus Valley Tanzania” This company has already been incorporated by our lawyer Melchisedeck S. Lutema, Managing Partner, Asyla Attorneys

• Chain of the Joker Africa casinos in Dar Es Salaam, Arusha, Mwanza will be supervised and controlled by executive management team with experience not less than 10 years in gaming industry.

4. Current Opportunity

i. Earlier this year some of Joker Africa executive management team visited Mwanza and Arusha. After detailed research our management have identified high level of profit can be gained from those cities:

Those cities were chosen for several reasons:

I. Central location of our casinos

II. Big population with high income (potential customers)

III. Low level of crime (people feel safe on streets even at night time)

IV. A lot of mining companies

V. Great intensity of tourists

VI. Location of our casinos surrounded by hotels, clubs and restaurants

VII. Only 1 casino in each City (low level of competitors)

5. Target Markets

• Chain of Joker Africa casinos a part from attracting some regular casino visitors from other casinos will mainly be interested in developing new clients with unique marketing and promotional approach.

• Joker Africa will be looking to attract all visitors’ tour tourists and businessmen (local and international) with their casino and entertainment package.

6. Financial Summary

• Total amount of estimate start up costs for Mwanza..

• Total amount of estimate start up costs for Arusha..

• Total amount of estimate continuous growth in Dar Es Salaam..

• Total amount of projected average monthly expenses ……………..

• Total amount of projected average monthly Revenue ……………..

II. Market Analysis

1. Present Operators:

At this moment there are 6 casino location in the capital city of Dar es salaam and the last to arrive was over six years ago. Four of the casinos are operated by one group and the other two are independent.

2. Future Project

Chain Joker Africa being the latest to arrive on the market and ready to offer our customers – new and improved customer service, and also new generation of the Slot Machines and electronic Roulettes.

Location (potential places for casino)

• Joker Africa Mwanza: Capri point, Nyakato Stand Buzuruga, Stand Nyegezi, Kirumba

• Joker Africa Arusha: NSSF Building, MT Meru Hotel, Naura Spring Hotel, Olduvia Inn Hotel, Shoprite Mall or TFA

• Joker Africa Dar Es Salaam: Kariakoo, Oyster bay, Kinondoni, Posta, Mbagala, Banana, Tegeta, Msasani, Tandika

3. Competition:

• The existing casinos are well established with their own faithful customers and have not had the need to make changes to their operations. The present operations are very professional operations but Joker Africa can offer a competition that can only benefit the customer and the business.

Competitors;

• Safari Casino (Arusha)

• Kings Casino (Mwanza)

• Le Grand Casino (Dar Es Salaam)

• New Africa Casino (Dar Es Salaam)

• Kempinski Casino (Dar Es Salaam)

• Las Vegas Casino (Dar Es Salaam)

• Palm Beach Casino (Dar Es Salaam)

• Sea Cliff Casino (Dar Es Salaam)

4. Target Profile.

The princess casino Tanzania will be looking to attract the customer who fits the following profile.

i. Male and Female

ii. 25 years old and above

iii. Middle class and above

iv. Tourist

v. Business men

III. Marketing Strategy and advertisement

To reinsure good name and success of our business in Mwanza, Dar Es Salaam and Arusha it is important to announce/advertise it strategically in all locations of the city, by using sources such as:

• Street publicity

• News papers

• Tourist and business magazines

• Hotel Flyers

• Radio

• Television

• Car advertisement

III. Operations Plan

1. Location

Location for Joker Africa casinos was chosen strategically around the city. In most crowded place especially at night time: Night Clubs, Pubs, Restaurants, Offices, Shopping malls, Markets, Bus stations.

2. Operation

i. Location (potential places for casino)

Joker Africa Mwanza: Capri point, Nyakato Stand Buzuruga, Stand Nyegezi, Kirumba.Joker Africa Arusha: NSSF Building, MT Meru Hotel, Naura Spring Hotel, Olduvia Inn Hotel, Shoprite Mall or TFA.Joker Africa Dar Es Salaam: Kariakoo, Oyster bay, Kinondoni, Posta, Mbagala, Banana, Tegeta, Msasani, and Tandika.The operational hours of the casino will be 24 hours, 7 days a week including Public Holidays and any possible non-hotel premises.

3. Organization Structure

i. Joker Africa Casino Will be operated by Lotus Tanzania Limited

4. Employees

The casino will have approximately 250 employees which will include 10 expats at management level to implement the Joker Africa procedures. Chain of the casinos in Dar Es Salaam will have approximately 250 employees 6 administrators and 2 experienced Operational Managers to lead the team. Operation in Mwanza will be supervised by 1 Operational Manager, 1 administrator and 20 employees. Operation in Arusha will be supervised by 1 Operational Manager, 1 administrator and 16 employees

i. The management structure will be:

• General Manager

• Assistant Manager

• Shift Manager

• Finance Manager

• Slot Manager

• Surveillance Manager

• F & B Manager

• Joker Africa will recruit locally to fill other employment positions but will train themselves the majority of the dealers’ machine attendants, cashiers and waitresses, cleaners, security guards, waitresses, barmen

will be recruited and trained locally by our experienced management team.

5. Casino Area

Location for Joker Africa casinos was chosen strategically around the city. In most crowded place especially at night time: Night Clubs, Pubs, Restaurants, Offices, Shopping malls, Markets, Bus stations.

6. Gaming offered:

i. Our company mainly operates with electronic gaming: Slot Machines and Electronic Roulettes:

• Igrosoft

• Master game

• IGT

• EGT

• Novomatic

7. Cashless system

At the moment Joker Africa casinos using electronic key system, but to improve casinos operation and to become more efficient – card system needs to be implemented. Cashless system tracks all employee activities. Each employee is required to have a username and password to operate the station, and all transactions performed by the employee are documented through reports. You retain total cash control and have the ability to access real-time account history 24/7 and full reporting capabilities.

8. Financial and Legal Service

For the company to operate legally – gaming licenses must be obtained, cost of the licenses depends on size of the casino.

• Twenty Machine License (Dar Es Salaam/Mwanza/Arusha)

Cost of the application fees: $32

Cost of the Licenses per casino: $313

Cost for Tax per Slot: $27

• Forty Machine License or Mini casino (Dar Es Salaam/Mwanza/Arusha)

Cost of the application fees: $63

Cost of the Licenses per casino: $626

Cost for Tax: 15% of income generated in the business per month

• Big Casino (Dar Es Salaam)

Cost of the application fees: $625

Cost of the Licenses per casino: $40 000

Cost for Tax: 15% of income generated in the business per month

• Big Casino (Mwanza/Arusha)

Cost of the application fees: $316

Cost of the Licenses per casino: $15 000

Cost for Tax: 15% of income generated in the business per month

9. Casino Management System

Casino Management System provides solutions equip our operation for casino accounting, financial audits, credit lines/markers, reconciliation, regulatory reporting, and compliance; management of player ratings for slots, tables and other games; marketing functionality including patron loyalty programs, multi-property support, single player cards, player extracts, direct mail, group and promotion tracking, and business improvement.