We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

What Are Offensive Strategies

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Offensive strategies are when an offensive competitive strategy is a sort of corporate technique that comprises of adequately trying to look for changes inside the business. Companies that go on the offensive generally put vigorously research and development innovative into their work and innovation with an end goal to remain in front of the opposition. Offensive Strategies is utilized when in excess of one organization in a market offers a similar sort of item; hence, each organization just gets a level of all offers of that class of item.

Each company has a piece of the overall industry. Any company that takes additional conventional endeavors to acquire piece of the overall industry against rivalry, straightforwardly assaults the contender’s field-tested strategy. One of the most a success examples of offensive advertising in records is “the fight of Harley Davidson towards Japanese manufactured motorcycles, to gain a massive share in the USA. In the 1960’s, Harley Davidson emerged from near bankruptcy to dominate the market with an aggressive business strategy in which low fee, quicker bikes from unfamiliar manufacturers.

The organization has curved the photograph of a tough affect leather clade man on a motorcycle right into a symbol for the organization itself. They managed to reap this by means of concentrating at the specific and creative capabilities of its products even as declaring what the competitor’s product lacked.” (Bhasin, February 2018) We recognize the offensive advertising plan particularly in politics, where there are new elections no longer best inside the commercial enterprise quarter. In politics, candidates are steadily attempting to plan assaults against their challengers to gain the votes of their fighters. Various resources such as methods and techniques may be implemented either alone or as part of a joint effort to create an offensive competitive strategy. Companies may even apply totally diverse strategies in different areas or commercial centers. For example, think about how a worldwide soda pop organization may respond to a rival in its develop home market contrasted with how it would respond to a startup rival in a developing business sector. Such fluctuation can lead toward some perplexing offensive strategies and even the fuse of some protective techniques as a major aspect of an offensive effort.

The most extraordinary offensive technique is when organizations effectively hope to increase different firms to fuel development or limits rivalry. These firms are often regarded as high liabilities than those that are defensive because they are more likely to be fully contributed or utilized, which could prove problematic in the event of a market slowdown or dislocation. A normal for every offensive strategy is that they will, in general, be costly. There are several types of offensive competitive strategies, each with its own advantages and disadvantages:

  • An “end run strategy” eschews direct competition and instead seeks to exploit untouched markets or neglected segments, demographic groups or areas. (Staff, March 2018)
  • A “pre-emptive strategy” is simply the natural advantage a company has when it is the first to serve a marketplace or demographic. It can be exceptionally hard to unseat. Also known as ‘first-mover’ advantage. (Staff, March 2018)
  • A “direct attack strategy” is more aggressive than the end run or preemptive offensive competitive strategies. Such a strategy may entail comparisons to competing products or companies that are unflattering, a price war, or even a competition as to who can introduce new product features at a faster pace. The direct attack may also borrow tactics of the previously listed strategies, all with the goal of taking charge of the public conversation through marketing campaigns. (staff, march 2018)
  • An “acquisition strategy” seeks to remove a competitor by buying it. As such, it is a strategy employed by the wealthiest or best capitalized competitor. Such a strategy offers the advantage of instantly incorporating new markets, customer bases or corporate intelligence. Since it is such an expensive strategy it must be used judiciously, and with the possibility of corporate antitrust rules or local competition laws in mind. (staff, march 2018)

Many strategies have affected dozens of companies today. Majority companies use offensive strategies to persuade their product along the market. These tactics have come from the variety types of strategies which are acquisition strategy, direct attack strategy, preemptive strategy, and end-run strategy. By companies using these strategies, it has impacted them in a positive manner by becoming very successful in their line of work. For example, as stated the Harley Davidson company used the offensive and defensive strategies as an advantage in prospering in the market. Overall, using these multiple strategies help companies to further their businesses and compete with other businesses in the market.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59