We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

One says, “To make profits.” Another says, “To create customers.” The third says, “To fight world hunger.”

The whole doc is available only for registered users
  • Pages: 2
  • Word count: 411
  • Category: Customer

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, “To make profits.” Another says, “To create customers.” The third says, “To fight world hunger.” Analyze and discuss what these mission statements tell you about each of the companies. Rewrite these mission statements (based on your reading of what a good mission statement should be composed of) but be sure that they reflect the same mission as the ones listed above.

Company 1- “To make money”

Like most companies, company 1’s primary objective is profit-driven. It may seem that it’s tactics and long-term strategies is the generation of wealth for its shareholders. The company may opt to maximize immediate goals of generating profits, foregoing customer fidelity.

Hence it may adopt an aggressive marketing approach to persuade potential customers by all means that they have the best product on the market. However we cannot discount those long-term objectives does not matter as long-term corporate vision may prove to be a better way to maximize profits.

A rewritten mission statement: ” Wealth creation for our shareholders”

Company 2- “To create customers”

The recruiter will be looking for team players who value customers. In fact this company is aiming to improve sales figures by creating a demand for a product. Nowadays most commodities we find in a shopping mall are merely wants, not basis necessities. The company is trying to market its product by turning this ‘wants’ into a ‘needs’ for the customer.

Usually the products and services of such company will be user-friendly packed and presented, while the marketing must be carried out tactfully to create a need for the product.

A rewritten mission statement: ” We aim to enhance the quality of life of our customers”

Company 3- ” To fight world hunger”

This company is most likely a charitable institution like “Oxfam” or ” Save the Children”. The recruiter will be looking for people who are not seeking for materialistic gains for themselves. This non-profit driven company aims to obtain donation in cash and other forms from the ‘wealthier’ and distribute them to the poor across the world. Otherwise it will source for cheap healthy food and sell without making a profit.

The person working for this organization has the desire to help other people rather than seeking personal gains.

A rewritten mission statement: ” A better world for everyone”

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59