D.A. Garden

David and his wife,Alison, have been in the garden supply and nursery business for the last 13 years.David does supervises the nursery and garden supply part of the business, Alison does the administration and bookkeeping and oversees the landscaping projects. the business is located in a main road.opposite a small suburban shopping centre that includes a supermarket ,department store,cafe about 2 kilometres down the road is a large bunting ’s store The business has prospered over the years through a steady stream of customer who are happy with the Quality and cost of the goods and services. five years ago, David and Alison opened a small cafe inside the nursery, They have two full-time staff and an additional part-time staff member who work over lunch-time and on weekends. the trading hours are follow

Mon – Wed 9am – 6pm
Thurs – Fri 9am – 6pm
Saturday 8am – 6pm
Sunday 10 am – 6pm

Project name : D.A. Garden supplies
owner name : David ,Alison
sponsors : David,Alison

Target market

market research can be seen as the systematic collection and interpretation of information and data They are five key steps involved in this process we will look in details at step 1-4 step 5 is covered in more detail in the next section

D.A.Garden supplies have slaes dropped by 5% nursery have also dropped by 5% in last two years. and have new cafe opened around the corner this competition open monday – friday from 7am-3pm they are also sale breakfast and lunch,so we will find how to increase sale?

Resource requires

Project Resource Requirements can be defined as anything that an organisation needs to ensure its effective operation and achieve its goals. Resources allocation systems are made up of various components which collectively achieve the desired goals of the organisation a market research project will require human,financial,physical resources,a project scope should clearly identify the requirement and availability under each of the categories. Human resources refer to the actual people that will required and are available to undertake associated with the project Financial resources are about ensuring that you have adequate budget allocated cover all associated with the project.

Physical resources refer to the equipment and tools that will be need to undertake the research project

for D.A.Garden

Human resource Businesses have to control their resources closely, this is because Human resources are needed in the business and is also monitored because if some staff are not doing their work correctly then they are likely to be replaced with someone that is better. We use human resource to find a right man for a right job for complete the objective of organization.

Financial resource Financial resources are source of money that we can find for business such as owner , loan from bank , shareholder,staff cost,equipment cost, We use financial resource for find loan and manage budget.

Physical resource The category of physical resources covers wide range of operational resources concerned with the physical capability to deliver a strategy. These include: * Production facilities : Location of existing production facilities; capacity; investment and maintenance requirements, current production processes , quality method & organisation.

Extetnal market research

– Compare with competitor.
– Interview some customer.
– Determine why customer choose other service.