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CoverGirl is one of the most popular makeup lines. CoverGirl advertise their makeup products through their fashion models who are presented on the front cover of women’s magazines. Their fashion models are known as “cover girls”.
Featured on the magazine ad is Rihanna. She is very talented and a well-known singer. Using Rihanna as the main image for the ad helped grab the reader’s attention. The picture of Rihanna is a medium, close up shot that is in the center of the ad, making the image eye catchy. Rihanna is looking directly into the camera which demonstrates that she is trying to form a connection with the readers. The image of Rihanna is depicting the product itself. Her facial expressions is presenting a lot of confidence. The daring confidence is used to show the radiance from her eyelashes when using the new exact eyelights mascara.
The intended audience for this magazine ad are females. The ad targets new readers as well as the usual readers. In order to appeal to the audience they used a celebrity that is very popular. It made perfect sense to use Rihanna because she is one of the faces for CoverGirl. Since a lot of females envy Rihanna, seeing her use the product could help convince the customers to buy the product. CoverGirl is an American cosmetics brand so the audience are most likely to be interested in American culture.
There is a simple white layout for the background. Rihanna is a brown-skinned woman so using her dark skin color against the white background helps the image to pop out. There is also a white shadow around the eye the mascara was applied to. The white shadow is used to show the difference between the two eyes, the eye with the new mascara applied to it and the eye without the new mascara applied to it. The white shadow shows the effect on how the new exact eyelights mascara brightens the color of a person’s eye. The color white is associated with coolness, light, and goodness which makes sense to be used in the way it was used in this advertisement. The lightening is bright and sets a tone that regards the theme of the ad.
The genre displayed here is an advertisement. The medium of this ad is a magazine. They chose to deliver the campaign for the product as a magazine ad because are popular and are displayed everywhere. Magazines are displayed in hotel lobbies, libraries, book stores, convenience stores, and some homes. They are also exhibited in doctors’ and businesses’ offices for the patients or customers to look through while waiting to be helped. CoverGirl is a popular ad so it is presented in a lot of women magazines.
All of the text used in the advertisement directly reference the product’s factual attributes. The main headline “COVERGIRL”, is large, white, bold, and in all capital letters. This helps the headline stand out more than the other subheading that is read. The main headline is located at the top center of the ad. This positioning applies to all of their magazine advertisements. Under the main headline is Rihanna’s name printed to indicate who the person is on the cover. At the bottom of the ad there is information put in small text. All of the text used in the ad does relate to the image. The format of the subheading “LIGHT UP YOUR EYES” fits the idea behind the advertisement. The subheading is in all capital letters with the first two words being in bold print. This helps the message behind the product.
The advertisement suggest that CoverGirl has come out with a new cosmetics product. The product is called the new exact eyelights mascara. The mascara is said to brighten the color of a person’s eyes when using the product to define your lashes.
The ad is using Rihanna to campaign CoverGirl’s new exact eyelights mascara. The general claim of this advertisement is: Light up your eyes with the new exact eyelights mascara. Using the famous celebrity, Rihanna, to campaign will help with the sale of the product because seeing her use the product and it making her beauty expand, convinces others that look up to her to try the product.