We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Enterprise Rent-A-Car

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Enterprise Rent-A-Car (Enterprise) is the largest car rental business in North America. It has 7,000 offices in the USA. It has a further 900 spread around the world, including the UK. Enterprise constantly expands its range of services to meet customers’ needs. Therefore, Enterprise needs to have the right people with the right skills to be able to offer these services.

The role of Human Resource Management (HRM)
HRM is responsible for hiring, training and developing staff. If necessary it also disciplines or dismisses them. Employees at Enterprise are given effective training and development to reach their potential. This reduces the need to recruit from outside the business. HRM also plans for possible staff changes in the future. This is called workforce planning. For example, the business may grow into new markets or need to replace staff who retire. There may also be external changes in the labour market. These could mean shortages of skills or even too many skills in an area.

Attracting applicants
Enterprise promotes staff from within the business. Many staff start as Management Trainees. They have the chance to progress right up to Vice President/General Manager. Career building within the organisation appeals to staff and helps the business. External recruitment is also needed to bring in new skills or help the company to grow. Enterprise recruits graduates from universities.

Downloaded from The Times 100 Edition 14 www.thetimes100.co.uk


It raises its profile through:
• presentations
• support for clubs and groups
• going to Careers Fairs
• drop-in sessions
• skill sessions
• mentoring schemes.

Enterprise recruits new employees through: • its Internship Scheme. This allows students to gain skills with on-the-job training. They have the chance of a full-time job after graduation • its Graduate Management Trainee programme. This provides a fast-track career path. Trainees can move to Management Assistant in as little as 8-12 months. Enterprise advertises posts through a wide range of media. It uses special recruitment sites at peak times in the year. Its recruitment brand and website, ‘Come Alive’, is designed to target graduates.

The selection process aims to find the best person for the job. The process includes: • screening – to check whether applicants have the skills to meet the needs of the role • interview with recruitment and branch manager • an assessment day – candidates take part in role-play and other tests and activities.

Downloaded from The Times 100 Edition 14 www.thetimes100.co.uk


Enterprise needs its candidates to be: • customer service focused • persuasive • flexible • results driven • able to lead • able to communicate. Standard formats are used to match jobs with applicants. These include: • job description – this sums up the job responsibilities and lists main tasks • person specification – this outlines the personal characteristics needed for the job.

Enterprise focuses on meeting its customers’ needs. Its employees help to deliver its aims. Some staff are hired from outside the business. Many are developed and trained within the business. An unhappy customer is not likely to return so Enterprise uses the best staff to provide a high level of service to keep customers happy.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59